We have a key question for the next WhyTalks: "What is the most powerful color?" An event where 4 creatives will talk about color. A fashion designer, an illustrator, a graphic designer and a large scale painter. What is the lifespan of colors? What color is money? Why do we have favorite colors? What will our relationship with the future of color look like?

Product, environment, social responsibility, design, false promises, politics... Can packaging be honest? Do we need to cover all the products we consume? Packaging will be the protagonist of this WhyTalks.

Typographies currently give voice to brands. What role will they play in the future? How will they adapt to the digital era? What role will they play in the face of virtual assistants? Do these advances pose a threat to graphic communication?

The experiences of typographers with exemplary careers will be presented. Interesting tours starring profiles with experience in the world of design where they will answer all the questions that may occur to us.

What makes things beautiful? Is there such a thing as common beauty? Why do we always chase it? Do we try to fit into a certain canon?
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We can't list the number of times beauty has been questioned during the history of mankind. Still, we want to dedicate the next WhyTalks to find the best questions related to beauty.

Why can thinking like a designer in the business sector be the key to success? Thinking, good taste, creativity, design? What makes us stand out? What holds us back? Industrial design makes its way to WhyTalks, where 4 people will explain their experience.

An event with 4 graphic designers to see the point of view with which they approach projects. What do our clients ask for, do we give them what they want or what they need? We have these questions and many more related to the value and style we give to design.

This time we ask ourselves why some illustrations are original and others are not. We explore the depth of the concept of "originality" in illustration with four professionals with very different styles and investigate the reasons behind their ideas.

For this special occasion we have created a universe filled with outstanding profiles. They have lived all sorts of unusual situations and they want to share it with us at Bold WhyTalks.

Topic 1. About great design
Topic 2. Party makers
Topic 3. Started from the bottom now we are here

Join Rob Duncan, Dean Poole, Christopher Doyle and Vince Frost in our last deFrost of the year, as they uncover and discuss how good ideas are born.

WhyTalks focuses on good ideas and they all started with a good question. That's why we have sought out these projects that were born from asking the right questions.

In this WhyTalks we ask ourselves what questions we have come across along the way and what answers we found to get to where we are today.

The first ever WhyTalks brings together motion graphics, branding and architecture. Why is the question that separates style from substance. A good answer means good thinking: An idea at the heart of the work.