Peter Nicks is an Emmy Award winning cinematographer/producer/director known for his immersive camera work and cinema vérité style. His critically acclaimed feature documentary THE WAITING ROOM won an Independent Spirit Award and was shortlisted for an Academy Award in 2012. THE FORCE — the second in a trilogy of timely, immersive documentaries exploring the interconnected narratives of health care, criminal justice and education in Oakland, CA , won the 2017 Sundance Directing Prize. HOMEROOM, the final film in the trilogy, won the inaugural Jonathan Oppenheim Editing Award at the 2021 Sundance Film Festival.

Nicks co-founded Proximity Media with fellow Oakland-based filmmaker Ryan Coogler and oversees the nonfiction division. Most recently he released STEPHEN CURRY; UNDERRATED for Apple TV+.

Dan Woodger is a D&AD award winning commercial illustrator, animation director & character designer. Based in London, UK, Dan has worked with the world’s biggest brands, delivering his unique style of colourful humorous artwork to the likes of Apple, McDonald’s, MTV, Kiehl’s & Netflix. Dan shares the story of his creative journey so far, his love of detail, world building and passion for simple, comedic story telling. A lover of life and intensely driven, Dan strives to highlight the fun and joyful things in the world and talks us through the experiences, inspirations and motivations that lead him to work tirelessly to deliver on his primary creative ambition - to make fun silly things, because fun silly things make the world more fun & silly.

Tina Frey is an artist, known for crafting hand-sculpted resin pieces in her wabi-sabi style. She started TF Design from her home thirteen years ago with no formal training. Her career started out in finance, working with massive global corporations and small businesses alike. Despite the financial stability, there was something tugging at her soul and calling her to make a chance. After an exit from a startup, she decided to take the leap towards art, into the world of creating.

Mark Andrews is an Oscar-winning director, writer and animator, formerly at Pixar Animation Studios. He was the story supervisor for The Incredibles and directed and co-wrote the short film One Man Band. He also co-directed Brave. He is currently at ReelFX where he is the Director and Executive Producer of the new, innovative Netflix animated series Super Giant Robot Brothers.

In his Talk, Craig shared his story of hard work, self-belief, and determination to shape his career into the path he wants. From the power of self-initiated projects to burnout and everything in between — Craig shares personal anecdotes on the challenges he has faced, overcoming imposter syndrome and giving back to his local community in the hope of inspiring fellow creatives to find what makes them happy and go achieve it.

The audience also got a special treat, as Craig showed off his iconic acrylic fusion technique over an American football and a soccer ball.

We have a key question for the next WhyTalks: "What is the most powerful color?" An event where 4 creatives will talk about color. A fashion designer, an illustrator, a graphic designer and a large scale painter. What is the lifespan of colors? What color is money? Why do we have favorite colors? What will our relationship with the future of color look like?

Product, environment, social responsibility, design, false promises, politics... Can packaging be honest? Do we need to cover all the products we consume? Packaging will be the protagonist of this WhyTalks.

Typographies currently give voice to brands. What role will they play in the future? How will they adapt to the digital era? What role will they play in the face of virtual assistants? Do these advances pose a threat to graphic communication?

The experiences of typographers with exemplary careers will be presented. Interesting tours starring profiles with experience in the world of design where they will answer all the questions that may occur to us.

What makes things beautiful? Is there such a thing as common beauty? Why do we always chase it? Do we try to fit into a certain canon?
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We can't list the number of times beauty has been questioned during the history of mankind. Still, we want to dedicate the next WhyTalks to find the best questions related to beauty.

Why can thinking like a designer in the business sector be the key to success? Thinking, good taste, creativity, design? What makes us stand out? What holds us back? Industrial design makes its way to WhyTalks, where 4 people will explain their experience.

An event with 4 graphic designers to see the point of view with which they approach projects. What do our clients ask for, do we give them what they want or what they need? We have these questions and many more related to the value and style we give to design.

This time we ask ourselves why some illustrations are original and others are not. We explore the depth of the concept of "originality" in illustration with four professionals with very different styles and investigate the reasons behind their ideas.

For this special occasion we have created a universe filled with outstanding profiles. They have lived all sorts of unusual situations and they want to share it with us at Bold WhyTalks.

Topic 1. About great design
Topic 2. Party makers
Topic 3. Started from the bottom now we are here

Join Rob Duncan, Dean Poole, Christopher Doyle and Vince Frost in our last deFrost of the year, as they uncover and discuss how good ideas are born.

In this WhyTalks we ask ourselves what questions we have come across along the way and what answers we found to get to where we are today.

WhyTalks focuses on good ideas and they all started with a good question. That's why we have sought out these projects that were born from asking the right questions.

The first ever WhyTalks brings together motion graphics, branding and architecture. Why is the question that separates style from substance. A good answer means good thinking: An idea at the heart of the work.